Creating Product Awareness. As the name implies, you launch the company’s product/service to the public at this stage. Marketers use advertisement and promotion campaigns to attract the attention of the target market. 

Generating Interest. When you have the attention of your target market, the next step is to create interest in the company’s product/service through events and articles. For instance, a company has a special food menu and the brand promotes it by sending a promotional release to its target market. 

Informing. The purpose of the PR is to provide well-detailed information about the brand’s product/service. The company delivers information through media, articles, press-release, and the company’s website.

Encourage Demand. When your customers are better informed through media, articles, events, and promotional activities, it’s highly probable that better information would create demand among your target customers. Consequently, the sale of the company would increase. 

Strengthening Brand. The overall objective of PR is to establish and strengthen the brand image of the company along with the sale. That’s why it’s important to build, maintain, and establish a relationship with customers because it strengthens the company’s brand image.